How to write headlines that make sales soar Part II

Copyright© Omar Jackson

http://www.profitingforward.com

Using of photography in ads and sales letters, adds a personal touch, but with even more multi media features, such as video on demand and voice recordings. This gives anyone including you or me to reach out there and literally touch potential customers/partners, on sales pages on the internet. They say a picture is worth a thousand words, imagine a whole multimedia approach People are influenced more and more by personal features than ever before, sounds, and mini presentations. Anyone that’s for another topic lets get back to the print media in particular..

How ever photography or any other multimedia features can not replace a Good headline. Because the headline has more responsibility. This is to get the readers into the body of the copy.

Powerful headline words
The safest headline begins with “How To”. It immediately appeals to the reader’s self interest. It piques curiosity. If the benefit is powerful, the reader will move on to the body of copy. You’re involving the reader immediately. Did you know there are over 7,000 books in print with titles that start with “How To”? This phrase cannot be overdone.

Here are 26 other provocative words and phrases to use in your Headlines:

1. Announcing
2. the truth of
3. protect
4. life
5. here
6. discover
7. do you
8. bargains
9. yes
10. love
11. how much
12. how would
13. this
14. only
15. sale
16. hate
17. Secrets of
18. new
19. now
20. amazing
21. facts you
22. breakthrough
23. at last
24. advice to

And finally, the two most powerful headline words

25. Free
26. You

Other important points to note for writing your headlines
1. Avoid headline that create mainly curiosity, ie if the headline does not tie to the product or the benefit derived from using the product, the read will feel deceived and stop reading.
2. The headline most stir an emotion. Where the reader get either excited or fearful or protective. It must motivate
3. You must also use present tense, not the future tense, for added power and life. It adds more “juice” to the promise and makes the promise more credible and believable
4. Use verbs which are colorful, vital and strong. Use short words that create images or pictures.
5. Eliminate most adverbs and adjective; because they belong in longer body copy where you can support them.
6. Do not try to be “catchy” or “cute” as do many copywriters. Always make the product or the service the “hero”, not the copy.

extracted from Magic Words that bring riches by Ted Nicholas

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